Updated: Jul 26
TikTok has enjoyed rapid growth over the last 18-24 months, showing no signs of slowing down soon. In fact, 650,000 new users join the platform daily; that’s nearly 8 new users per second! Evidently, it’s presumed by many that TikTok will surpass Instagram, becoming the number one social media app in 2022.
As a content creator seeking to grow your TikTok presence in hopes of building brand awareness and ultimately earning money, TikTok’s more-than-sizeable audience is certainly where you want to place your attention digitally, whether organic, paid, or both.
If you’re eager to learn more about TikTok’s abundant opportunities from a marketing and consumer standpoint, curious as to how you can best promote your personal TikTok profile, this article is for you. What follows will be a discussion surrounding TikTok’s inherent value and how YOU as a creator can exploit it strategically.
The Value of TikTok
What was once an adolescent social media app where pre-teen and teen users would dance, sing, and lip-sync has now grown into a popularized application among all age groups.
Today, TikTok is a robust video platform offering several types of video content, including but not limited to how-to videos, comedy skits, therapy advice, news briefings, inspirational clips, promotional ads, and more. Boasting over a billion active users and growing, TikTok is a hub for brands and creators alike to grow.
Additionally, unlike other social media apps, TikTok’s algorithm is much more comprehensive, beneficial for creators because of its ability to land content in front of the most relevant eyes in the most natural of formats; if your intent is to promote, TikTok is where you want your content to live.
Although TikTok is a newer platform comparatively speaking, the idea of it is not. By becoming an early adopter of the app and employing the following promotional tactics and strategies, you as a brand will benefit greatly…
Tactics for Promoting Your TikTok
Withstanding that actual how-to guide for how to create a promotion on TikTok, there are also several tools, tips, and tactics to be made aware of in order to make the most of your marketing efforts.
As the saying goes, ‘if it was easy, everyone would do it!’. Luckily, we’ve curated a list of helpful promotional tactics so that you only need to worry about one thing: implementation…
As emphasized already, TikTok is an incredible app for promoting your brand, getting discovered by target communities, and making invaluable connections. Below are several helpful tactics that you as a travel influencer can employ immediately in order to successfully promote yourself and your brand.
Implement an Organic Hashtag Strategy
While we’ll get into the idea of paid branded hashtags shortly, let’s not forget about the effectiveness of a simple organic hashtag strategy. In short, an organic hashtag strategy involves choosing the right hashtags relevant to both your brand and target audiences’ search queries and placing them intentionally in your content captions.
If the right hashtags are implemented, your video content will conveniently be placed amidst your target market’s TikTok feed. Pair that level of success with a trending hashtag and you’ve just found the winning recipe!
The hashtags that you opt to use play a significant role in the discoverability of your brand and its organic content. Simply start with 2-3 primary SEO-optimized hashtags and go from there! Note, however, that TikTok only allows 100-characters per caption, so choose wisely…
Implement a Paid Advertising Strategy
Arguably the most guaranteed strategy for success on TikTok is its paid advertising feature; if you’re lucky enough to be a creator with access, be sure to take advantage of it!
Similar to any other social media platform, TikTok paid advertising simply requires a business or brand to pay the platform to promote its page. TikTok, in particular, offers a total of five types of paid advertising modalities: in-feed, branded hashtags, top view, branded effects, and brand takeover.
Without going into detail about each, all that’s required to employ a paid advertising strategy is a budget and a TikTok Ad Account. Once your ad content is prepared and ready to launch, simply choose the type of targeting you’d like to employ and allow the campaign to do the rest…
Self-Promote via Engagement and Consistency
Though a longer-term tactic, self-promotion is an often overlooked strategy for succeeding on an app like TikTok. Like the majority of social media applications today, Tiktok allows its users to interact in several ways including the comment section, direct messages, user tagging, and even via its exclusive feature of duetted videos.
By constantly interacting and engaging with your followers and being rigorously consistent with content creation, you place yourself as a creator in the best position for success when seeking to boost brand awareness, grow your following, and increase earned revenue.
While it may oftentimes be a tedious task and although it requires persistent efforts, the results will show in due time…
It’s Time to Promote…
There’s no perfect strategy for social media promotion, especially for a creator who may or may not lack funds and resources. The good news is that little to no capital is required for the majority of effective digital marketing tactics.
If brand awareness and visibility are what you’re struggling with at the moment, eager to find the most efficient and effective ways of boosting them, wndr can help! Not only do we aid in expanding your reach but also in getting the right eyes in front of your content; a task that many creators struggle with when first starting out…
There’s never been a more opportune time than there is right now to be a creator, especially those who focus their efforts on video content on platforms like TikTok and YouTube. As such, there’s also never been a more advantageous opportunity to work with us here at wndr.