Updated: Jul 26
While many think of a brand as an entity (think Nike, Apple, Gucci, etc.), personal brands are built around the person. While it’s somewhat of a new phenomenon, personal brands have become quite common since the rise of social media, providing a new avenue for entrepreneurs and content creators alike to build businesses and create income streams.
In fact, anybody can hypothetically create a personal brand, whether you’re a traveller, accountant, and stay-at-home mom! It all comes down to intent and strategy.
As someone who’s seeking to build a personal brand around traveling influence, for example, much more is required behind the scenes of content creation than content creation alone.
This shouldn’t however, deter you from pursuing your own personal brand. In fact, if anything, it’s encouraged! There has not only never been a more opportune time to do so, but also, the upside for success is massive, with endless opportunities to earn income that you never thought imaginable.
Again, it just takes the right strategy for your personal brand to succeed. Luckily, we’ve outlined several strategies and steps that you can take immediately in order to begin to build your personal brand.
While it might be a long journey ahead, it’ll all be worth it in the end!
Where to Begin When Building a Personal Brand
Assuming that you already know who you are, what skills you have, what passions and interests you hold, and what values and beliefs you carry, the next step to building your personal brand is to simply take action.
Like most, however, you likely don’t know where to begin.
In what follows, we’ll be detailing several actionable steps that you must take in order to effectively and efficiently build a foundational personal brand that not only offers substance and value that you can get behind but also has tremendous upside, demand, and longevity.
Define Your Goals & Objectives
The first step to any level of brand building typically begins with goal setting. Why? Well, because without clear goals and objectives, what’s the primary motivation for starting a personal brand in the first place?!
The number one question that you need to ask yourself when embarking on building your personal brand is the following: Who are you, who do you want to be, and how can you be of value to others?
Answering these three questions will immediately clarify your intentions and help you with defining your primary goals and objectives as a brand. In short, consider your goals and objectives a roadmap, if you will, of where you want to head and how you’re going to get there.
Identify Your Dream Audience
While it’s all fine and dandy to have the desire to build a personal brand, all efforts will go to waste without identifying your target audience and defining what your ideal community looks like.
What demographics do you want to reach? Who can benefit most from your key offering? Why is said demographic going to value you over another demographic?
Answering these questions will not only help you understand the importance of audience and competitor research but it will also help you identify your target audience, ultimately clarifying your vision of what a dream community looks like.
Outline Your Key Offering
Going back to one of the most important questions you should ask yourself when embarking on building a personal brand, defining how you’ll be of value to others will immediately clarify what your key offering will be; this is otherwise known as your value proposition.
Providing value aside, building a brand of any kind should always have the primary goal of profits; at the end of the day, a brand is a business. What’s the primary purpose of any business? You guessed it… Profits!
It’s not enough, however, to curate an offering that YOU would like or that you THINK others will like. Instead, outlining a key offering requires in-depth industry research, introspection, and discovery of what’s in demand, whether it be a product or service, and what they’re willing to pay for it.
Find both and you’ve just found the winning recipe.
Build and Optimize Your Website
Like any traditional brick-and-mortar store, your personal brand needs a home for it to live; consider it your very own online storefront because, well, that’s essentially what your website is!
Not only is building a website imperative to host all contact information, business activities & transactions, and paid promotions, but it’s also a necessary function of SEO, a crucial actionable tactic for increasing traffic and building greater overall brand awareness.
Develop and Stick to a Content Strategy
In today’s digital age, everything lives online, from business operations and transactions to leisurely communications and connections, so it’s imperative that you develop a content strategy for your personal brand to live through.
It’s your content strategy where you’ll share your brand’s mission, find your brand’s identity, promote your key offering, and build a valued community.
From organic pictures and videos to paid media advertising and blog posts, your content strategy should embolden all that your personal brand stands for; just be sure that it also encourages a comprehensive and consistent posting schedule - this, you’ll learn, is the key to remaining relevant.
Above All Else, Be Authentic and Transparent
In today’s online consumer economy, what’s valued more than anything is authenticity and transparency. Not only will consumers see through the BS when it comes to sales and promotion but they’ll also have no hesitancy to rule you out should you come across as anything other than authentic and transparent.
With that said, while you shouldn’t simply be authentic and transparent for the sake of your brand (it’s morally important to be authentic for you and no one else), it’s what’s required to survive in today’s dog-eat-dog environment.
If you’re looking for advice and guidance on how you can begin to build awareness around your travel brand and reach more people than you ever thought imaginable, reach out to wndr today - we can help!